What You’ll Do
The Creative Director is responsible for the creative output of T&A Ogilvy, with oversight of the creative team and creative processes; the ideation, presentation and execution of client branding and marketing communications campaigns; the profitability and creative quality of client projects, and the operational readiness of the creative team, all in fulfillment of our brand promise to our clients, including:
• Directing the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the strategic goals and brand of Ogilvy
• Ensuring that the creative function operates in an efficient, profitable manner
• Ensuring that our creative product remains leading edge and ahead of our competition
• Ensuring that our high quality of creative and production is upheld, maintaining consistently high standards for him/herself and others on the team
• Delivering strategic communication solutions that help our clients attain their marketing and communications objectives
• Listening, asking, hearing, prioritizing and translating client situation, marketing goals and information into strategic brand concepts, voice, messages and rationales
• Collaborating and contributing to the creative process as a leader of a creative team, and as a member of the account team
• Co-leading the unified creative/account management process in order to execute on client projects
• Writing and presenting cohesive and persuasive rationales for campaign approaches
• Leading the unified process of marketing/concept/design and post-production execution
• Leading the unified process of marketing/concept/design and interactive/web/video/motion graphics
• Ensuring the professional development and readiness of the creative team
Primary Duties:
• Make decisions on a daily basis that ensure creative quality
• Set expectations and standards (build a culture) for creative team attitude, behavior, teamwork and professional development. Lead accordingly.
• Direct the activities and professional development of creative team members, including conducting staff reviews, taking corrective actions and recommending promotions
• With the account lead, assure that internal and client presentations are on time, professional, engaging, persuasive and supported by a sound rationale
• Assure that timely and informative communication takes place between the creative function and the partners, account team and clients
• Contribute to the strategic and creative development of the agency’s marketing and branding efforts for new business development
What You’ll Need
• At least 1 - 2 year experience in Creative Direcor position in agency
• Excellence in managing and motivating staff
• Excellent communication and persuasion skills
• Superior understanding of advertising and marketing principles
• Superior understanding of marcom strategies and tactics, including technologies
• Demonstrated talent for high-caliber creative concepting and writing
• Ability to judge creative concepts and copy, and clearly communicate creative direction to others
• Thorough understanding of clients and their business/industry
• Excellent presentation skills
• Thorough understanding of art direction
• Thorough understanding of on and offline marcom elements production
• Excellent communication, planning, time-management and follow-through skills
• Excellent knowledge of InDesign
• Working knowledge of Microsoft Office
• Working knowledge of Flash, Photoshop, Illustrator,…
• Understanding of interactive media production
How We’ll Support You
Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.
